# Identity, Branding
Carry On is a campaign branding project, inspired by WHAT’S IN MY BAG? of the International Rescue Committee (IRC).
Project Title → Carry On Campaign
Course → Brand Identity Design
"Refugees travel light, for their trek is as dangerous as it is arduous. They are detained, shot at, hungry. Smugglers routinely exploit them, promising safety for a price, only to squeeze them like sardines into tiny boats.
Most have no option but to shed whatever meager belongings they may have salvaged from their journeys. Those allowed to bring extra baggage aboard often toss it overboard, frantically dumping extra weight as the leaky boats take on water." — WHAT’S IN MY BAG?
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