2016  

@RISD•GD

Carry On Campaign

Course → Brand Identity Design
Type, Packaging, Branding 

Carry On is a campaign branding project, inspired by WHAT’S IN MY BAG? of the International Rescue Committee (IRC).

"Refugees travel light, for their trek is as dangerous as it is arduous. They are detained, shot at, hungry. Smugglers routinely exploit them, promising safety for a price, only to squeeze them like sardines into tiny boats. Most have no option but to shed whatever meager belongings they may have salvaged from their journeys. Those allowed to bring extra baggage aboard often toss it overboard, frantically dumping extra weight as the leaky boats take on water."

2016-carryon-b
2016-carryon3
2016-carryon1
2016-carryon2

Process

2016-carryon-p2
2016-carryon-p

Selected Works

BubblesNYU•ITP

OGS Annual ReportNew York University

OGS IconsNew York University

NYU OutboundNew York University

TimeNYU•ITP

Champagne TaittingerCreativeFeed

ExtraBucksBrown•CS

UTC TimezoneRISD•GD

LegographyRISD•GD